Group 1 Automotive Continues Nationwide Brand Alignment with Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport in Shreveport.

Former Rountree Ford Lincoln location is among the dealerships now operating under the unified Group 1 brand

Rountree Ford Lincoln now operates as Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport 

SHREVEPORT, La., Jun. 17, 2026, /PRNewswire/ — Group 1 Automotive, Inc., a Houston-based retailer with dealerships across the U.S. and U.K., is continuing to align its network under one name — and the Shreveport dealership formerly known as Rountree Ford Lincoln, which it has operated for more than a decade, is among the latest to make the change. The store has done business as Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport since August 19, 2025. 

The Ark-La-Tex dealership retains its local Ford and Lincoln teams and customer relationships while gaining a clearer connection to Group 1’s scale and standards. 

Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.

Better Customer Experience

The transition from Rountree Ford Lincoln to Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport is part of a broader effort to create a more consistent customer experience across Group 1’s U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.

Group 1 Automotive has owned and operated the Shreveport dealership for more than a decade. The new name formally connects the location to Group 1’s national platform, giving local customers the benefit of a familiar Shreveport dealership supported by the resources, technology, and operational discipline of a larger automotive group.

“Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1,” said Chris Magill, General Manager of Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport. “The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Ford or Lincoln, servicing their current vehicle, or considering a trade-in.”

Continuity of Service and Local Commitment

Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport continues to serve customers from its existing location at 8770 Business Park Drive in Shreveport, Louisiana, supporting drivers throughout Shreveport, Bossier City, and surrounding Ark-La-Tex communities with new Ford or Lincoln vehicles, pre-owned vehicles, Ford and Lincoln service, parts, and maintenance support.

The dealership remains focused on the same local relationships that defined Rountree Ford Lincoln, while gaining a clearer connection to Group 1’s broader retail network. Customers can expect continuity in the sales and service experience, along with the added benefit of a unified Group 1 brand that makes locations easier to recognize, find, and trust across markets.

Additional Customer Questions

Why did Rountree Ford Lincoln change its name to Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport?

• Rountree Ford Lincoln became Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport on August 19, 2025 as part of Group 1 Automotive’s effort to create a clearer, more consistent naming structure across its U.S. dealerships. The new name reflects the dealership’s connection to Group 1 while continuing to serve customers in Shreveport and the surrounding Ark-La-Tex communities. As part of the Group 1 network — 250 dealerships offering 37 vehicle brands — the dealership connects customers to new and pre-owned sales, financing, service, parts, and collision support, with a consistent experience from transparent pricing to online scheduling at every Group 1 store.

Can I service my vehicle at any dealership, even if I bought it elsewhere?

• Yes. Franchised dealerships generally service their brand’s vehicles regardless of where the vehicle was purchased, including warranty and recall work for that brand. Many dealership service departments also perform routine maintenance on other makes.

How can shoppers find a specific Ford F-150 in stock?

• Most dealership websites offer searchable live inventory filtered by trim, cab style, drivetrain, and features, and many allow shoppers to reserve an in-transit truck or request a locate from other stores in the dealer network. Contacting the dealership directly can also surface inbound inventory not yet listed online.

What are the benefits of a certified pre-owned vehicle?

• Certified pre-owned (CPO) vehicles generally undergo a multi-point factory inspection and reconditioning process and include limited warranty coverage beyond a standard used vehicle. Benefits may also include roadside assistance and a vehicle history report, with specific coverage varying by program and model year.

About Group 1 Automotive, Inc.

Group 1 owns and operates 250 automotive dealerships, 310 franchises, and 32 collision centers in the United States and the United Kingdom that offer 37 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service and insurance contracts; provides automotive maintenance and repair services; and sells vehicle parts.