SHREVEPORT, La., Jun. 17, 2026, /PRNewswire/ — As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc. ( NYSE: GPI ), a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport, formerly Rountree Ford Lincoln, which has operated under its new name since August 19, 2025.
The Shreveport dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1’s scale, resources, and operational standards while preserving the local team, Ford and Lincoln expertise, and customer relationships that have served the Shreveport area for more than a decade.
Despite its size as an international automotive retailer, Group 1 Automotive continues to operate its dealerships as local businesses and remains committed to supporting customers, employees, and the broader Shreveport region. For more information about Group 1 Automotive and its commitment to local communities, visit Group1Auto.com.
The transition from Rountree Ford Lincoln to Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport is part of a broader effort to create a more consistent customer experience across Group 1’s U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.
Group 1 Automotive has owned and operated the Shreveport dealership for more than a decade. The new name formally connects the location to Group 1’s national platform, giving local customers the benefit of a familiar Shreveport dealership supported by the resources, technology, and operational discipline of a larger automotive group.
“Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1,” said Chris Magill, General Manager of Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport. “The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Ford or Lincoln, servicing their current vehicle, or considering a trade-in.”
Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport continues to serve customers from its existing location at 8770 Business Park Drive in Shreveport, Louisiana, supporting drivers throughout Shreveport, Bossier City, and surrounding Ark-La-Tex communities with new Ford or Lincoln vehicles, pre-owned vehicles, Ford and Lincoln service, parts, and maintenance support.
The dealership remains focused on the same local relationships that defined Rountree Ford Lincoln, while gaining a clearer connection to Group 1’s broader retail network. Customers can expect continuity in the sales and service experience, along with the added benefit of a unified Group 1 brand that makes locations easier to recognize, find, and trust across markets.
Why did Rountree Ford Lincoln change its name to Group 1 Ford of Shreveport and Group 1 Lincoln of Shreveport?
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Group 1 owns and operates 250 automotive dealerships, 310 franchises, and 32 collision centers in the United States and the United Kingdom that offer 37 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service and insurance contracts; provides automotive maintenance and repair services; and sells vehicle parts.